Audi e-tron 55 Quattro


We’re comparing the Audi e-tron and Jaguar I-PACE, which are all-electric SUVs. Both vehicles are all wheel drive (AWD) and solely use electric motors and do not have a traditional engine. The two motors in the Audi e-tron provide a total power output of 300ps and 664Nm of torque. Whilst in the Jaguar I-PACE the motors give a total of 400ps and 696NM of torque. As you would expect, the Jaguar therefore has the edge on performance with a 0-60 time of 4.5 seconds vs 5.7 seconds in the Audi. The comparison uses price and specification data as per 4th February 2019.

Vehicle Size Comparison

Both cars are classified as SUVs and are some of the first larger all-electric SUVs to be available in the UK. Both cars are fairly similar size, with the Audi being longer and taller, but less wide than the Jaguar. The Audi has a total (front and back) boot space of 720 litres which is smaller than the Jaguar which has a total of 748 litres.

Price Comparison

To have a comparable base-line, we are looking ’55 quattro’ trim on the Audi and the ‘SE EV 400’ configuration on the Jaguar. The base price of the Audi e-tron 55 quattro is £70,805 and the Jaguar I-PACE SE EV400 is £69,995. These prices exclude any government grant (which is currently £3,500).

To keep the comparison as close as possible we will go with dark grey metallic paint, which is £750 extra for the e-tron and £700 extra for the I-PACE.

Both cars come with 20″ alloys as standard.

Equipment wise, there are some differences and the table below details these.

Audi e-tronJaguar I-PACE
Base price£70,805£69,995
Metallic paint£750£700
Heated seatsStandard£300
Electrically adjustable passenger seat£2000 *NOTE 1Standard
Heated steering wheel£200Standard
Carpet matsStandard£100
Adaptive air suspensionStandard£1,100
Cruise control with lane assistStandard£950 *NOTE 2
360 degree camera£725Included as above *NOTE 2

*NOTE 1 – It should be noted that the e-tron only has electrically adjustable drivers seat as standard. Whilst the I-PACE has electrically adjustable drivers and passenger seat as standard. To add electrically adjustable passenger seat to the e-tron requires adding ‘Sports seats’ (at £650) AND having to upgrade to Valcona leather (£1350).

*NOTE 2 – The ‘driver assist pack’ also adds a 360 degree camera, so we added this to the e-tron too to make it comparable.

The Audi e-tron comes out at a total of £74,480 and the Jaguar I-PACE at £73,145 for as close as possible match equipment wise. It should be noted that there are some minor equipment differences which are not possible to match since options are not available.

So in summary the Audi e-tron costs £1,335 more than the Jaguar I-PACE for a fairly similar specification of car.


Therefore the conclusion is that the Audi e-tron 55 quattro is comparatively slightly more expensive than the Jaguar I-PACE SE EV 400.

In terms of on-going running costs, the Audi e-tron is slightly less efficient with a combined consumption of 24.6-24.1 kWh / 100km vs the Jaguar I-PACE whic is 22.0 kWh / 100km. The range of the Audi e-tron is 249 miles which is less than the Jaguar I-PACE that can do 292 before needing charging. However the Audi supports 150kW charging as opposed to 100kW in the Jaguar, meaning it’ll it can be charged faster.

NOTE: This comparison is based on prices as of 4th February 2019, with the equipment comparison done as accurately as possible. Price differences for other trim combinations may differ.

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